Yogitoes is a Santa Monica based company fonded by Susan Nichols back in 2003. Susan is a certified yoga teacher who after slipping on her yoga mat and towel during an Ashtanga yoga practice decided to create a yoga towel that would stay in place during yoga practice. Susan started producing her first yoga towel out of her carport -a yoga mat towel which she called the SKIDLESS®.
Today Susan continues to design mindful yoga tools that integrate function with design to meet yogi's needs -supporting them to have a sustaining, nourishing fun yoga practice. Susan believes yogitoes products and tools provide you with greater access to your yoga asanas and help to expand your yoga experience and because no two people have the same body type using tools provides each individual the opportunity for space and growth. What we love about this company is that Yogitoes run business as close as they can to the yogic principles. Yogitoes® align heart and mind in all their actions, from how they create yogitoes products to how they approach business. Yogitoes understand no matter how small their actions are, they have the power to have an impact and be a part of collective positive change.
Yogitoes company have a deep-seated passion for sustainability which influences every aspect of their business practice. Did you know that less than 10% of recyclable materials actually gets recycled. It is vital for the health of our planet and our children that we find creative ways to reuse and repurpose these materials, and yogitoes products are part of that solution. Yogitoes are committed to using recycled content in 100% of their yoga product line by 2013.
We think its fantastic that yogitoes have already rescued nearly 900,000 plastic bottles from our oceans and landfills. Yogitoes use natural recycled materials where they can. The dyes yogitoes use are free of heavy metals, AZO and lead and the yogitoes silicone dots are eco-friendly.
Yogitoes manufacture all their SKIDLESS® yoga mat towels in South Korea, where the manufacturing facilities and their subcontractors meet Global Compliance Standards in regard to safety, minimum age requirements, working conditions and fair wages.
Yogitoes believe that the relationship between environmental and human health is deeply linked, and their culture is rooted in helping both to thrive. This is why Yogitoes® have chosen to bring awareness to several charitable organizations through annual donations and/or designing specific products in recognition of their causes.
In 2011 yogitoes support grew as they increased contributions to 1% of our annual sales of all yogitoes® products. Yogitoes supports environmental organizations like 5 Gyres and Kurmalliance, along with organizations devoted to human wellness, in giving.
Current organizations Yogitoes supports include: PROJECT AIR which is a non-profit, volunteer based organization that has implemented a successful yoga program helping women who have been affected by war-related trauma and mental health issues. Their current focus is on HIV+ women and children affected by the Rwandan Genocide. We encourage you to visit project-air.org The NATIONAL OVARIAN CANCER COALITION is committed to improving the survival rate and quality of life for women with ovarian cancer through raising awareness and educating about this silent but deadly disease. We encourage you to visit ovarian.org THE RAPE FOUNDATION which fosters rape treatment, prevention and education. It was designed to support programs that provide expert and compassionate care for victims, and to work to change the conditions, practices, and attitudes that keep victims silent. We encourage you to visit 911rape.org 5 GYRES is a non-profit project dedicated to understanding and eliminating plastic marine pollution through exploration, education and action. We encourage you to visit 5gyres.org and they give a portion of their annual 1% donations to support Breast Cancer Research and Education.
If you would like to help yogitoes support all these incredible organisations plus at the same time help improve your own yoga practise then you can purchase a yogitoes towel from myescape here: yogitoes yoga products
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