We are very exicted to have a new activewear label here at myescape. Our first order of L'urv activewear has just arrived and we are super excited to tell you more about this great brand! L'urv is a new label that was released in Australian earlier this year. A boutique women’s sportswear label that caters for the unique and active individual. L'urv provide beautiful designer pieces that are stylish, quirky and original- a refreshing change from the mass market sportswear labels so readily available. We love how L'urv's original pieces can extend beyond the gym into your the everyday wardrobe. Fashionable sportswear that can also be worn lounging on the weekend, out shopping, or socialising with friends. Here at myescape we have been lucky enough to get a few key pieces from L’urv's debut collection “Colourfields” which features directional silhouettes, modern styling, colour and feminine detailing. We love the Leopard Lunar Jacket - a pleated detailed sports jackets in L'urv signature Leopard print. And the Leopard running shorts which are fashionable and fun but still super flattering and designed for performance. L'urv sportswear was founded by designer Libby Pettit who has a unique passion for both sports and design which you can see reflected in all the great pieces in this label. Libby was a junior Athlete, winning a national middle distance title, and being selected for Victorian and Australian Institute of Sport Elite Squad. She also completed the prestigious Bachelor of Arts Fashion course at RMIT University and gained 8 years industry experience working for colourful Australian designer Alannah Hill. So far L’urv has had a fantastic response from fitness industry and the press. So we are very exciting to be the first to bring this fantastic new label to New Zealand. Shop the collection on myecape here: L'urv Sportswear and keep an eye out for more of this great label on myescape in the future :-)
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