I founded myescape at the beginning of 2011 with the goal of providing a website for women that is an oasis from their busy lives. An online boutique of clothes and accessories that inspire women to get active and allow them to look and feel their best while exercising.
To be completely honest I haven’t done anything like this before and don’t have a background in fashion or retail. My background is in health - I worked as a physiotherapist, trained as a pilates instructor and have worked in various roles within the wellness industry for the last 12 years. However, I have always been interested in fashion, natural health and wellness and love keeping fit and feeling healthy. I enjoy all kinds of exercise - however my passion is yoga, which I discovered many years ago while living in London. It was the middle of winter and I was working in a job that I didn’t love. And well… yoga became my escape on those cold dark winter days. After work I would escape the chaos around me and lose myself (or I should say “find myself”) for an hour or two in a yoga class. Even if I had the worst day ever, after a hot yoga class I would always come out feeling happy and exhilarated - as if I didn’t have a care in the world.
It was also around this time that I started dreaming about starting my own business which would be my escape from a career that I wasn’t passionate about. Something to do with fashion which I love, health and fitness, and yoga - my new found passion. I wanted to start a business that would help women by encouraging them to take time out for themselves - whether that be going to a yoga class, an early morning run, a power walk with friends, meditating or simply relaxing with a book on the couch. A business that would sell good quality leisure wear and wellness accessories that could help women escape in whatever way they needed – and motivate them to do it more often.
On my return to New Zealand, I found it very difficult to find good quality fashionable exercise clothes that still performed well. Work out clothing which was comfortable, breathable, sweat wicking and temperature regulating but still stylish enough to wear when running errands or catching up with friends. There were very few female friendly stores where women could shop for activewear and even fewer online stores that cater for this market. So after returning to uni to study business and marketing, I finally made the leap and decided to make my dream come true. I quit my job and started on my mission to create myescape.
So myescape is finally here and contains a collection of feminine work out clothes and accessories - everything from sports bras to singlet tops, yoga pants to running vests, eco drink bottles, yoga mats and plenty more in between - all made from quality materials in beautiful colours and flattering designs to fit a range of shapes and sizes. It’s fashion activewear that will carry you from studio to street with ease.
I personally select all the items that mysecape sells and have found some fantastic women's activewear and accessories, which I use myself and am very excited to bring to you. I hope you love these clothes and accessories as much as I do and want you to be 100% happy with your purchase.
So my guarantee is if your myescape purchase does not completely satisfy you, send it back in its original sale condition within 30 days of purchase for 100% money-back or free exchange, no questions asked. See our hassle free returns policy for further details.
We always like to get feedback about our site, as well as suggestions on brands we should be carrying so if you have a comment to make or know of any great brands we should be stocking please contact us, we would love to hear from you.